Thursday, July 20, 2017

How Smartphones are Helping the RV Industry

Recreational vehicle sales are at all time high and smartphones might have something to do with it. In the past year, dealers across the nation sold a staggering 430,000 RVs. According to the RV Industry Association, that's an increase of 15% over the previous year. 

So why the sudden interest in RV camping? Some of it has to do with low gas prices and easy credit. But a majority of the new fondness for the recreational vehicles is technology like smartphones and 4G data. It has made driving around the country for extended periods less overwhelming. 

Now millennials, who grew up surrounded by technology are reaching RV-buying age. They are young, ready for adventure and love to travel. In fact, more than half of RV buyers are under the age of 45, per the RV Industry Association. 

Many younger buyers are attracted to the small and sleek campers, like the Alto Pop-up camper. It's great for individuals or couples because it's small and easy to tow, but still has the comforts of home.  Companies like Airstream are producing new camper models specifically targeting millennials. 

The new Basecamp trailer takes the classic shiny aluminum Airstream style and wraps it around a compact trailer with a nifty retro-modern interior. The product has been a success, according to Airstream's CEO. They have a wholesale backlog out until the end of 2017. 

RVs like the Basecamp are reasonably priced, starting at under $40,000, which make them within reach of many buyers. With the recent boom in RV sales, RV campgrounds are seeing higher numbers than they have in a long time.

So grab your iPhone and hit the open road. A world of adventure awaits you. 





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